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RC McBride

R.C. McBride

Executive Director

Contact R.C. at rcmcbri@ilstu.edu.

R.C. began his broadcast career at WDAN/WDNL in his hometown of Danville, Illinois, in 1990 while still a high school student. In 1997 he started at WJBC (replacing Charlie Schlenker, now WGLT's News Director!) where he worked as reporter/anchor, play by play broadcaster, and talk show host. R.C. won a national Edward R. Murrow Award for best radio newscast in 2002, the same year he moved into the WJBC Program Director’s office. He served as PD until 2012, with the station winning two Marconi Awards as National Radio Station of the Year (in 2005 and 2009) during his tenure in that position. He also won the Illinois Broadcasters Association's Silver Dome Award as the state's best medium-market play-by-play announcer in 2002.

In 2012 R.C. signed on with Illinois State University as Assistant Director of University Marketing & Communications, overseeing the University’s flagship social media platforms, video department and trademark licensing program. He held that position with the University while also serving as WGLT’s Interim General Manager during 2016 before assuming the GM role on a permanent basis effective January 1, 2017. Since then, WGLT has balanced its budget while adding to its staff of local journalists, launched a daily news podcast, and created more hands-on internship and employment opportunities for students. In 2019, WGLT entered into an agreement with Bradley University to manage day-to-day operations of WCBU, Peoria Public Radio. As a result of the partnership, WCBU is on the uptick: increasing its local content staff, launching a Peoria-focused daily news podcast and a new half-hour daily local news magazine, balancing its budget, and winning 2021 small market Radio Station of the Year honors from the Illinois News Broadcasters Association.

An alum of Illinois State's School of Communications, R.C. previously served on the Normal Planning Commission from 2006 to 2015 and was elected to the non-partisan Normal Town Council in 2015, serving until 2019. He was the radio play-by-play voice for Illinois State women's basketball from 1999 to 2013, and since 2004 has done television play-by-play for the Missouri Valley Conference — including men's and women's basketball, softball, and baseball seen on ESPN+, NBC Sports Chicago, and Fox Sports Midwest. R.C. lives in Normal with his wife Christy and their three daughters. He is a lifelong Cubs fan who believes optimism is rewarded (eventually).

R.C. is again serving on the Normal Planning Commission (as vice chair). He is also a member of the Miller Park Zoological Society board and Bloomington-Normal Area Sports Commission board.