WCBU is an NPR member station delivering excellent local, national and international news, information and entertainment. From Morning Edition to All Things Considered and beyond, NPR offers a non-intrusive, clutter-free environment for on-air and online underwriters. The concise and straightforward underwriting messages instill a sense of quality, credibility, and community connection between our audience and yours.
WCBU reaches more than 40,000 listeners weekly in 10 counties across central Illinois via our broadcast from the campus of Bradly University and listeners through WCBU.org and the NPR One app. WCBU.org averages 79,000 monthly users and 111,000 unique page views.
Our audience is comprised of business owners, community leaders, decision makers, and influencers who are engaged and intensely loyal. NPR listeners are more than three times as likely than the average adult to be an Influential. Indeed, NPR reaches one of the highest concentrations of key community leaders in all of media. A large body of research suggests that Influentials are significantly more likely than other Americans to drive social trends, influence mass opinion, and create word of mouth for ideas and products.
Our audience is 82% more likely to take action after hearing something on NPR, including considering/researching/purchasing a product or service from a company that supports public radio. Source: NPR State of Sponsorship Survey, April 2020
— COUNTRY Financial agent Laurie Adams, CFP®
- On-air underwriting with discounts for annual packages
- Special promotional packages for short-term campaigns
- Web underwriting
WCBU will partner with you to help your organization reach its marketing and/or philanthropic goals. We offer a variety of underwriting options to meet the needs of our partners.Contact Anna Chumbley, Corporate Support Director, to explore underwriting options for your organization.
If you are interested in becoming a WCBU underwriter, please contact Corporate Support Director Anna Chumbley at (309) 438-4648.