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Copi, the Midwest waterways nuisance fish formerly known as Asian carp, is enjoying a surge in popularity as a human food source in the United States.
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Roy Sorce envisions his fishing business on the Illinois River leading the way toward establishing Greater Peoria as a center of excellence in what he calls a “blue economy.”
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That includes tributaries like the Illinois River, where invasive fish species have long plagued the waterways.
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Illinois officials are marketing copi, the fish formerly known as Asian carp, as a tasty and nutritious food for humans to eat. But copi may also appeal as a meal to other fish.
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Since first appearing in the Illinois River in the late 1980s and early 1990s, copi have largely crowded out native species like catfish or gar.
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Is bad branding what's keeping Asian carp from meeting its full potential as a food source? The Illinois Department of Natural Resources believes a new name could net the invasive fish a new place on thousands of dinner tables.