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Peoria Area Chamber of Commerce president and CEO Joshua Gunn says the organization continues to assist business growth in the region, and the work is never-ending.

Joshua Gunn is into his fourth year as head of the Peoria Area Chamber of Commerce, and the CEO Council. Gunn says talent attraction, workforce development, and diversity and equity remain areas in need of improvement.

The new business-backed talent attraction and branding initiative for the Greater Peoria area formally launched Thursday ahead of a broader marketing blitz.