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EIU Credits Marketing Campaign for Enrollment Interest

Eastern Illinois University's president says the campus appears to be headed toward a significant increase in freshman enrollment next fall.

EIU President David Glassman said that a marketing campaign touting the school looks to be paying off. He says predictions are that the school will see increases in first-time freshmen, transfer students and graduate students.

Glassman said that the university had received more than 7,900 applications, compared with about 6,200 a year ago. EIU has admitted nearly 4,400 new students. That's up from about 3,150 a year ago. 

Glassman credits the increases to a marketing campaign that has included ads on TV, in movie theaters and on billboards.

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