A federal jury at a civil trial in Chicago has begun deliberating on the question: What's the market value of Michael Jordan's name?
Jurors have to calculate how much the now-defunct grocery chain Dominick's should pay the ex-Bulls star for invoking his name in an ad without permission. They sent one note to the judge, saying: "We need a calculator."
Jordan's lawyer suggested the ad was worth $10 million.
In his closing argument, Jordan attorney Frederick Sperling appealed to city pride, saying about Jordan as he sat nearby: "He gave us six NBA championships."
Dominick's attorney Steven Mandell said he's as proud as anyone about the championships Jordan brought to Chicago. But he said jurors should award him no more than $126,000.
