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Children's Home CEO Matt George Pens New Book on Running a Nonprofit

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The CEO of Peoria's Children's Home says it's important for non-profits to think like businesses, not charities.

Matt George wrote a new book..."The Nonprofit Game Plan: The Proven Strategy to Nonprofit Success."

George said just like for-profit businesses, non-profits need money to avoid cutting back on services. But he said there is important distinction.

"The difference in a for-profit is you may lose revenue or investors are not happy or the stock goes down. What happens in a not-for-profit, is it could mean life or death," he said. 

George says non-profits are the best line of defense against homelessness, adding to prison populations, and other issues.

The CEO of the Children's Home of Illinois is releasing a book on how to run a successful nonprofit....called Non Profit Game Plan. Matt George says Kevin Harrington of the TV show Shark Tank mentored him. 

He met Harrington at a conference. George says their relationship began when he just asked for guidance. He said that's the best way to gain a mentor. 

"Everyone can do it. You can do it. Ask somebody in the community. Ask somebody who's a leader to where you look up to that you want to become a better businessman or woman and lead," he said. "That's the fun part of it." 

Children's Home is Peoria's 12th largest employer.

Tim is the News Director at WCBU Peoria Public Radio.