Robert talks to Business Week Correspondent Zack Schiller about Procter and Gamble's move to reduce the number of products it markets. The new thinking is "keep it simple" so customers are not overwhelmed by too many choices. For example, P & G will now sell unisex diapers. For the last several years the major diaper companies have been offering different diapers for boys and girls. Schiller's article on this phenomenon appears in the September 9th issue of Business Week Magazine.
Copyright 1996 NPR